Lead the Marketing Charge for a World-Class Destination: Vice President of Marketing Opportunity

The Role: Visionary Marketing Leadership

The Arlington Convention & Visitors Bureau (ACVB) seeks a dynamic and innovative Vice President of Marketing to spearhead the branding and promotion of Arlington's vibrant leisure and meetings scene. This executive leader will champion Arlington as a premier destination for sports fans, families, and convention-goers alike.

Reporting directly to the President & CEO, this hands-on leader will oversee the marketing and communications team, guide the ACVB's advertising agency, and play an integral role in implementing impactful marketing strategies.

Responsibilities: Shaping Arlington's Narrative

Craft compelling leisure and meetings marketing campaigns that drive tangible results.

Ensure brand consistency across all ACVB communication platforms, delivering a unified and impactful message.

Harness visitor data insights to inform strategic marketing decisions and maximize campaign effectiveness.

Cultivate rich video and photo libraries, along with other marketing assets, to showcase Arlington's allure.

Lead the marketing and communications team, fostering a culture of collaboration, accountability, and customer-centricity.

Represent the ACVB at key industry events, building relationships with stakeholders and staying ahead of destination marketing trends.

Leadership and Collaboration: Empowering a Winning Team

Embrace the ACVB's core values—"We Own It, We Lead, We Win, We Celebrate"—and inspire a high-performing team.

Develop and manage the department's annual budget, setting clear goals and driving efficient resource allocation.

Nurture a strong collaborative spirit within the department and with external partners, including Arlington's top hotels, restaurants, and attractions.

Maximize the value of the ACVB's full-service marketing agency through strategic guidance and partnership.

Qualifications: A Marketing Maestro with Destination Expertise

A bachelor's degree in marketing or a related field, coupled with ten or more years of progressive marketing experience.

Demonstrated success in creating and implementing high-impact marketing campaigns, with a strong understanding of digital marketing metrics.

Proven experience overseeing websites, social media, e-newsletters, and consumer database development.

Exceptional communication skills, both written and verbal, with the ability to connect with diverse audiences.

Prior experience with a destination marketing organization (DMO)/CVB is highly valued.

Arlington's Allure: A Destination Like No Other

From the state-of-the-art Arlington Convention Center and the electrifying AT&T Stadium to the historic Globe Life Field and the upcoming National Medal of Honor Museum, Arlington offers a wealth of attractions and venues to captivate visitors. The successful candidate will play a crucial role in showcasing these assets and driving tourism to this dynamic destination. Explore more at https://www.arlington.org/.

Applying: Take the Next Step

To apply for this exciting opportunity, submit your resume and portfolio to HR at hr.org with the subject line "Vice President of Marketing." Please remember to remove the names of the schools you attended and your graduation year from your resume to help us mitigate unconscious bias in our hiring process.

This job description summarizes the major duties and responsibilities of the role, but additional tasks may be required.

Equal Opportunity Employer.