Digital Marketing Trends to Watch in 2025 - Pierpont Communications
2025: The Future of Digital Marketing
Zero-Click Online Experiences
As platforms like Google, LinkedIn, and ChatGPT evolve, they're moving towards "zero-click online experiences." In other words, users are getting the answers they need directly on the platform, without having to navigate to external websites.
Why Will Zero-Click Experiences Become More Prominent in 2025?
- Search engines becoming answer engines
- Apple's cookie changes
- Anti-tracking and privacy laws
- More use of ad blockers
- Increasing use of apps
What Should You Do?
- Continue with basic SEO practices
- Embrace AI-native platforms like ChatGPT
- Leverage PR to get featured in earned media sources
- Optimize your website for user conversions
- Engage in additional marketing activities like social media and paid campaigns
More Focus on Measurement and Correlation (And Less on Attribution)
Traditional attribution methods are becoming less effective due to factores such as privacy regulations and the proliferation of multi-device user journeys.
What Should You Do?
- Track what you can and calculate ROI
- Look at parallel trend lines
Expert Quote: "The inability to draw direct links from marketing efforts to sales will frustrate many businesses, but focusing on correlation will likely prove sufficient for many." – Anonymous industry expert
Potential Breakup of Google
The US Department of Justice is demanding that Google sell off its Chrome browser, citing anticompetitive practices. This could lead to increased competition and lower costs for Google Ads.
What Should You Do?
- Monitor the situation
- Consider diversifying your advertising spend
Sale of TikTok
TikTok may be facing a shutdown or sale in the US in 2025. However, TikTok users can be reached on other social networks such as Instagram, Facebook, and YouTube.
What Should You Do?
- Ensure you have a presence on multiple social media channels
- Adapt TikTok content for other platforms
Growth of AI Agents
Agentic AI refers to AI systems that can act autonomously to achieve goals without human guidance. They can be used in a variety of applications, including:
- Customer service: resolving queries and problems independently
- Sales support: assisting with follow-up actions and meeting bookings
- Marketing campaigns: developing and testing ideas
What Should You Do?
- Explore opportunities to apply AI agents in your business
- Monitor the latest developments in AI
Conclusion
Digital marketing is constantly evolving, and businesses need to be prepared for shifts in the landscape. By understanding the potential trends for 2025, you can position your company for success in the years to come.
Call to Action: Contact us today to learn more about these trends and how they can impact your business.