Supercharging Retail Media: Albertsons Levels Up

Unifying Performance Measurement with APIs

Albertsons Media Collective's new API empowers brands with the ability to effortlessly merge campaign data into their own dashboards or analytics platforms. This real-time integration enables advertisers to seamlessly track and compare ad performance across channels and retailers.

Elevating Ad Accuracy with Marketing Mix Modeling (MMM)

Albertsons' partnership with TransUnion adds precision to ad measurement through MMM. This innovative approach assesses the broader impact of marketing efforts across channels without relying on personal data, enhancing accuracy and empowering data-driven decision-making.

The Albertsons Media Collective Advantage

Albertsons Media Collective effectively places ads in front of customers at strategic touchpoints through its website, app, and emails. The collective's focus on shopper data analytics provides valuable insights into campaign effectiveness.

Liz Roche, Albertsons Media Collective's vice president of measurement and media, emphasizes, "Our API offering, combined with our collaboration with TransUnion, meets the growing demand for performance transparency and standardization."

Differentiating in a Competitive Landscape

Matt Spiegel, TransUnion's executive vice president, highlights, "Our partnership empowers clients to analyze the true impact of their retail media campaigns, enabling them to maximize ROI and drive sustainable growth."

Albertsons Media Collective further distinguishes itself through innovative services like Collective TV, which seamlessly integrates shopper data with connected TV advertising, amplifying brand reach while customers engage with entertainment content.

Albertsons' ongoing expansion of its retail media offerings positions it as a formidable player in this rapidly growing space.