Mobile Marketing Market Size to Hit USD 99.18 Billion by 2033 | Straits Research

The global mobile marketing market size was valued at USD 22.19 billion in 2024 and is expected to grow from USD 26.20 billion in 2025 to reach USD 99.18 billion in 2033, growing at a CAGR of 18.1% over the forecast period (2025-2033). The global mobile marke…
Albert Tromp · 8 days ago · 2 minutes read


Mobile Marketing: A Modern Approach to Brand Engagement

Rise of Smartphone Penetration: A Driving Force

As smartphones become increasingly accessible worldwide, they have become a crucial platform for mobile marketing. This shift has enabled businesses to reach a vast audience on the go, transforming consumer behavior toward mobile interactions.

5G: A Gateway to Immersive Experiences

The deployment of 5G technology has created tremendous opportunities for mobile marketers. Its faster speeds and enhanced connectivity facilitate engaging experiences such as high-quality video streaming, augmented reality (AR), and interactive ads.

"The possibilities with 5G are boundless. It allows us to create truly immersive and personalized advertising campaigns that connect with consumers on an entirely new level." - Qualcomm CEO

Regional Dynamics: North America's Dominance

North America remains the global leader in mobile marketing, fueled by its advanced digital ecosystem and high smartphone penetration. Its tech-savvy consumers have a strong preference for personalized advertising, boosting engagement and conversion rates.

Market Size and Forecast

The global mobile marketing market was valued at USD 22.19 billion in 2024 and is projected to reach USD 99.18 billion by 2033, growing at a CAGR of 18.1%.

Key Players

Major players in the mobile marketing landscape include:

  • Google
  • Facebook
  • Adobe
  • HubSpot
  • Intuit

Recent Developments and Innovations

Google's latest tools for app developers empower them to create engaging app experiences and diversify revenue streams through advanced ad integration and monetization capabilities.

Market Segmentation

The mobile marketing market is segmented by:

  • Component: Platform (higher market share) and Services
  • Channel: Messaging (highest market share), Push Notifications, and others
  • Vertical: Retail and E-commerce (highest market share), Travel and Logistics, and others

Conclusion

Mobile marketing has become indispensable in connecting brands with consumers in today's digitalized world. With the continued advancement of smartphone penetration and 5G technology, the future of mobile marketing looks promisingly bright and immersive.