Social Media Trends and Their Impact on Real Estate

The Rise of Xiaohongshu (Red Book)

TikTok refugees are flocking to Xiaohongshu, a vibrant Chinese app. While it's not yet an ideal platform for real estate agents due to limited marketing features, observing user behavior can provide valuable insights for content creation.

TikTok's Fate Hangs in the Balance

TikTok's legal woes continue, potentially impacting the marketing strategies of 1 in 6 real estate agents. Stay nimble and diversify your reach to mitigate the potential loss of this platform.

Go Short with YouTube Shorts

Leverage YouTube Shorts, a powerful tool for creating engaging, bite-sized videos. It seamlessly integrates with the YouTube platform, making it easy to repurpose content and boost your reach.

Flashing into Photography with Flashes

Bluesky's new photo-sharing app, Flashes, offers a decentralized and user-centric experience. Keep an eye on it as it could potentially expand Bluesky's appeal and provide a novel marketing channel.

The Great Meta Exodus

Discontent over fact-checking on Meta platforms has led to a user exodus. While the impact on advertising is unclear, it underscores the importance of building your own audience base through your website, blog, and newsletter.

Takeaways for Real Estate Agents

• Explore Xiaohongshu for audience insights without relying on it for advertising.
• Monitor the TikTok situation closely and diversify your strategy.
• Utilize YouTube Shorts to create bite-sized, impactful video content.
• Prioritize your website, blog, and email list for audience control.
• Adapt your marketing strategy to evolving platforms and trends.

By embracing these insights, real estate agents can adapt to the changing social media landscape, cultivate authentic connections, and uncover new opportunities to reach their audiences effectively.

Written by Jessi Healey, a freelance writer and social media manager specializing in real estate. Connect with her on Instagram, LinkedIn, Threads, or Bluesky.