Lead the Way: Head of Marketing, Brand, and Communications at M.P. Shah Hospital

Shaping the Future of Healthcare Communication

M.P. Shah Hospital seeks a dynamic and data-driven leader to champion our brand as Head of Marketing, Brand, and Communications. Reporting directly to the CEO, this pivotal role will orchestrate all facets of the hospital's outreach, from public relations and social media engagement to community partnerships and internal communications. This is a chance to elevate our position as a healthcare leader and further solidify our esteemed reputation.

Strategic Marketing & Brand Stewardship

Craft and implement a comprehensive marketing strategy aligned with our vision. Identify key growth opportunities, engaging both current and prospective patients. Spearhead multi-channel campaigns, spanning digital, print, and outdoor advertising, ensuring maximum impact. Cultivate and protect our brand identity, guaranteeing consistent messaging across all platforms. Continuously evaluate and refine our brand perception to maintain a leading edge in the healthcare landscape.

Digital Innovation & Community Connection

Harness the power of digital marketing, from social media and SEO to cutting-edge online strategies. Stay ahead of the curve by leveraging emerging technologies and tailoring content to resonate with our target audiences. Manage media relations, navigate crisis communications, and orchestrate impactful events and announcements. Foster strong internal relationships, keeping staff informed and engaged through compelling internal communications. Build bridges with community organizations and healthcare influencers, leading impactful CSR initiatives that promote health education and awareness.

Data-Driven Decisions & Team Leadership

Analyze market trends, patient needs, and competitor strategies through meticulous research. Utilize data-driven insights to optimize marketing initiatives and measure their effectiveness. Lead and inspire the marketing and communications team, providing mentorship and fostering professional growth. Set ambitious performance goals, track key performance indicators (KPIs), and champion a culture of creativity and excellence.

Qualifications and Attributes

The ideal candidate possesses a Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field, coupled with 8-10 years of experience, including at least 5 years in a healthcare leadership role. Demonstrated expertise in digital marketing, brand management, public relations, and content development is essential. Strong leadership, exceptional communication skills, and a deep understanding of the healthcare industry are paramount. A strategic mindset, analytical prowess, creative thinking, and familiarity with healthcare regulations are also highly valued.

Ready to Make a Difference?

If you're a passionate and driven individual seeking a transformative opportunity, we encourage you to apply through our recruitment portal: https://recruitment.mpshahhosp.org:6670/careers The deadline is February 21st, 2025. Please ensure your application is complete, including your education and work experience. Early applications are encouraged.