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Mastering Client Retention in Digital Marketing: Creative Approaches and Proven Tactics | Blog
Discover proven strategies to improve client retention for digital marketing agencies. From personalized service to data-driven insights and innovative thinking, keep clients loyal and boost your agency's growth
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10 New YouTube Marketing Strategies With Fresh Examples For 2025 via @sejournal, @gregjarboe
What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant. The post 10 New YouTube Marketing Strategies With Fresh Examples For 2025 appeared first on Search Engine Journal.
10 Trends Shaping Corporate Communications in 2025
“In a rapidly evolving landscape…” - This Chat-GPT siren seems to be the most frequently used phrase of the past year and immediately makes me question the content that follows. However, we can all reluctantly relate to the statement and the Communications fu…
GroupM sees India ad spend rising 7% in 2025 to ₹1.6 tn, digital to dominate
GroupM’s latest This Year Next Year (TYNY) 2025 report, released on Tuesday, says that digital advertising, including digital extensions of traditional media, will account for 60% of the total ad revenue, cementing its dominance in the evolving media landscap…
Social media in healthcare: A regulation-friendly guide for 2025
Find out how to use social media in healthcare to grow a social audience — without running into compliance issues. The post Social media in healthcare: A regulation-friendly guide for 2025 appeared first on Social Media Marketing & Management Dashboard.
Top Social Media Trends to Watch in 2025
As 2025 approaches, social media is set to undergo major shifts that will completely transform how brands interact with their audiences and deliver content. The pace at which these platforms evolve means staying ahead of the curve is no longer optional — it’s…
The Ultimate Guide to Affiliate Marketing
Affiliate marketing has emerged as one of the most lucrative and accessible ways for individuals and businesses to generate passive income online. With its low barrier to entry and high earning potential, it’s no wonder that affiliate marketing continues to g…
Toy Market Global Outlook Report to 2029, with Profiles of Bandai Namco Entertainment, Hasbro, Ja...
Dublin, Feb. 13, 2025 (GLOBE NEWSWIRE) -- The "Toy Market Outlook, 2029" report has been added to ResearchAndMarkets.com's offering.The toy market globally is characterised as highly fragmented and is driven by a large proportion of small and medium size ente…
AI Tools For Social Media Marketing And Passive Income - Monetary Wealth
In today's fast-paced digital world, leveraging artificial intelligence (AI) has become a game-changer for scaling social media growth effectively. With the ability to analyze massive amounts of data in seconds, AI tools offer businesses and content creators …
The Guardian Media Group’s Anna Bateson talks media, money and misinformation
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. Today, we share his conversation with Anna Bateson, chief executive at The Guardian Media Group.Anna Bateson is chief executive of Gu…
Hold co’s to falter and the rise of transmedia: six predictions for the year ahead
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and reviews his predictions for last year.An expansive wave of change driven by novel AI tech, shifting media consumption, and continued a…
Adtech M&As Have Skyrocketed. What Else Is in Store for 2025?
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw …
Hold cos to falter and the rise of transmedia: six predictions for the year ahead
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and reviews his predictions for last year.An expansive wave of change driven by novel AI tech, shifting media consumption, and continued a…New Mediaocean Report Reveals 2025 Advertising Trends: Generative AI and Automation Lead Marketin...
Insights from nearly 700 marketing professionals underscore consumer and media tech shifts as advertisers prioritize digital channels Insights from nearly 700 marketing professionals underscore consumer and media tech shifts as advertisers prioritize digital …
Agencies shift client dollars to YouTube & Instagram as supreme court upholds TikTok ban
The US supreme court ruled on Friday to uphold a nationwide ban of the video-sharing platform, which is set to take effect from Sunday. Now, brands and creators are scrambling to adapt their campaign strategies. Agency leaders weigh in. On Friday morning, the…
Head-To-Head Analysis: DouYu International (NASDAQ:DOYU) versus Similarweb (NYSE:SMWB)
DouYu International (NASDAQ:DOYU – Get Free Report) and Similarweb (NYSE:SMWB – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institu…
Cogwheel Marketing & Analytics honored to receive 4 Adrian Awards, including Best of Category Adr...
FOR IMMEDIATE RELEASE HSMAI TO HONOR COGWHEEL MARKETING & ANALYTICS WITH 4 AWARDS, INCLUDING BEST OF CATEGORY ADRIAN AWARD FOR INNOVATION AND SEARCH MARKETING STRATEGY Award winners to be celebrated in New York on February 18 McLean, Virginia, 12/09...
How publishers are strategizing for a second Trump administration: softer news and more social media
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement.
Artificial Intelligence in Social Media - Global Industry Report 2025, with Profiles of 40+ Compa...
Dublin, March 24, 2025 (GLOBE NEWSWIRE) -- The "Artificial Intelligence (AI) in Social Media - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global market for Artificial Intelligence (AI) in Social Media was valued …
ATS Singapore, London and Tokyo 2025: What to Expect
Our ATS events series is back for 2025, landing in three global hubs: Singapore, London, and Tokyo. Here’s what to expect, and where to get your tickets... The events bring together industry leaders to discuss the latest trends and innovations in [...] The po…
How Digital Music Marketing Has Helped Indie Artists Advance Like the Pros
Over the years, digital music marketing has transformed the way independent artists promote their music, allowing them to build successful careers without relying on major record labels. Here’s how digital marketing has leveled the playing field and helped in…
Unleashing Online Marketing Automation – The Real Power in the Age of AI
Discover how automation for online marketing enhances strategies, efficiency, and results. Learn about the latest online marketing automation tools, automated digital marketing trends, and the benefits of internet marketing automation for boosting online a…
Meet BlockDAG’s Chief Marketing Officer: Ex-DFY Studios’ Nicolaas Takes Charge as Presale Nears $...
BlockDAG is making strong moves, not just in its presale performance but also in strengthening its leadership team. The project has brought in Nicolaas David van den Bergh as its Chief Marketing Officer (CMO), a seasoned professional with over 20 years of exp…
Social media for financial services: 5 tips to ace your marketing strategy
Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of creating interesting finance content Read more... The post Social media for financial services: 5 tips to ace your market…
Social media statistics shaping Australia’s digital landscape in 2025
Whether you’re running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the Read more... The post Social media statistics shaping Australia’s digital landscape in 2025 appeared f…
Publico’s Joao Pereira on selling news subs in tricky markets
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. This edition features a Q&A with Joao Pereira, commercial director of Publico.With a degree in public relations and advertising, Joao…
Times of India’s Partha Sinha on ‘events as IP’ and media’s relationship with tech
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. This edition features a Q&A with Partha Sinha, president and chief brand officer at The Times of India Group.Partha Sinha is a busine…
AI gathers momentum while DEI wanes: AOP’s 2025 digital publishing survey unpacked
The Association of Online Publishers’ Digital Publishing: Outlook and Priorities for 2025 report reveals two key trends shaping the industry’s direction: the softening of diversity, equity, and inclusion commitments and a growing openness to artificial intell…
‘Marketers can’t be glued to their desks’: Gousto’s Anna Greene on understanding customers
The recipe box brand’s VP of customer tells Tim Healey why marketing should be a blend of art and science and says CMOs must get out into the real world if they really want to understand their audiences.You’ve worked for some great businesses including Levi’s…
Get with the programmatic: how APAC marketers can drive advertising success
A new report from StackAdapt lifts the lid on how APAC marketers can close their confidence gap to ride the digital advertising boom for brand success in 2025. APAC is fast becoming a powerhouse in the global digital advertising landscape, but are marketers a…
Promising Social Media Stocks To Add to Your Watchlist – March 18th
Vertiv, Shopify, Expedia Group, HubSpot, Mondelez International, Omnicom Group, and Shift4 Payments are the seven Social Media stocks to watch today, according to MarketBeat’s stock screener tool. Social media stocks are equity shares of companies whose prima…Analyzing System1 (NYSE:SST) and Similarweb (NYSE:SMWB)
Similarweb (NYSE:SMWB – Get Free Report) and System1 (NYSE:SST – Get Free Report) are both small-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, profitabil…
Albertsons’ retail media network rolls out API access and TransUnion partnership
Albertsons is stepping up its retail media strategy. The grocery chain’s advertising arm, Albertsons Media Collective, announced new tools to help brands better measure and compare their commerce ad performance across channels and retailers. One of the tools …Show HN: Hackslash.org Slashdot-esque AI summaries/tags of HN posts
I've been working on this for a little bit and just got the site up off my own dev machine today. This is a site that uses the Gemini API to summarize HN posts and comments using Gemini 1.5 pro. It also tags stories using the Gemini API. Tags can be browsed f…
Air Cooler Market to Surpass Valuation of US$ 44.90 Billion By 2033 | Astute Analytica
The air cooler market thrives on innovative tower designs, driven by space-saving aesthetics and energy efficiency, with residential users embracing affordable, eco-friendly cooling. Asia-Pacific dominates through localized demand in India and China, while th…
United States Natural Language Processing (NLP) Market Research 2025: Increasing Demand for AI-Po...
Dublin, Jan. 14, 2025 (GLOBE NEWSWIRE) -- The "United States Natural Language Processing Market, By Region, Competition, Forecast & Opportunities, 2020-2030F" report has been added to ResearchAndMarkets.com's offering.The United States Natural Language Proces…
$23+ Bn Cold Heading Quality Wire Market Opportunities and Strategies to 2033: New Launches and E...
The global CHQ wire market is fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 8.6% of the total market in 2023. voestalpine Wire Technology AG was the largest competitor with a 1.6% sh…
Report on the Effectiveness of Influencer Marketing in 2025
In the rapidly evolving digital landscape, influencer marketing has emerged as a crucial strategy for brands aiming to connect with audiences authentically. The integration of social media influencers in marketing campaigns offers a unique opportunity to harn…
Share Market Highlights 22 January 2025: Sensex, Nifty close higher, driven up by rally in IT blu...
Sensex, Nifty updates on 22 January 2025: The benchmark indices ended higher on Wednesday, primarily driven by a strong performance in IT heavyweights, even as the broader markets witnessed significant selling pressure. The BSE Sensex closed at 76,404.99, up …
[Latest] Global Core HR Software Market Size/Share Worth USD 23,922 Million by 2033 at a 7.46% CA...
[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Core HR Software Market size & share revenue was valued at approximately USD 10,880 Million in 2023 and is expected to reach USD…
The Great Migration Is On: Navigating the Seismic Shift in Social Media Marketing - B3 Media Solu...
January is already off to a chaotc, yet interesting start as "The Great Migration" on social platforms has picked up speed. My head is spinning. The social media landscape is undergoing a seismic shift, literally being driven by the looming TikTok ban and the…
The Power of Compound Growth Marketing: A Game-Changer for Businesses - cashcompounds.com
Learn how compound growth marketing can drive exponential business growth by focusing on continuous optimization, customer retention, and data-driven strategies. Discover how small, consistent improvements lead to long-term success with actionable insights an…
[Latest] Global HVAC Maintenance Service Market Size/Share Worth USD 1,55,630.9 Million by 2033 a...
[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global HVAC Maintenance Service Market size & share revenue was valued at approximately USD 77,670 Million in 2023 and is expected to r…
How to Optimize Your PrestaShop Store for Conversions
How to Optimize Your PrestaShop Store for Conversions Imagine that you have an amazing Prestashop store having extraordinary products, ready to take off. But wait a minute. Are the conversion rates meeting your expectations at the moment? Do not get afraid if…
The Role of Digital Marketing in Revolutionizing Retail Shopping Experiences
The retail industry has undergone a significant transformation in the last two decades. What was once confined to brick-and-mortar stores has now expanded to a dynamic and fast-paced online ecosystem. At the heart of this transformation lies digital marketin…
Why Competitive Analysis Is Essential For Business Growth
In today’s digital world, businesses can no longer rely on intuition alone. To stay competitive, companies must analyze their market, track industry trends, and anticipate shifts in consumer behavior. Competitive analysis becomes crucial because it provides d…
How Google AI Studio Can Transform Your Website and Boost Engagement
Running an online business can feel like a constant juggling act—balancing marketing campaigns, content creation, and customer engagement while trying to stay ahead of the competition. If you’ve ever wished for a tool that could lighten the load and help you …
Strategies for Marketing Your Pet-Friendly Hotel
When I think of pet-friendly hotels, I can’t help but remember how important my pets are to me and how they can affect my personal travel decisions. Years ago, my husband and I were traveling home to Ohio from North Carolina for Christmas with our dog when we…Inuvo Introduces Zip Code-Based Audience Insights and Targeting
IntentKey Empowers Advertisers to Deliver Highly Targeted Campaigns with AI-Driven Insights into Consumer Behavior and Trends Across 40,000+ U.S. Zip Codes IntentKey Empowers Advertisers to Deliver Highly Targeted Campaigns with AI-Driven Insights into Consum…[Latest] Global Communication Platform as a Service Market Size/Share Worth USD 101.34 Billion by...
[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Communication Platform as a Service Market size & share revenue was valued at approximately USD 8.6 Billion in 2023 and is expec…
10 Online Marketing Strategies To Skyrocket Your HR Software Sales
Software sales can't be compared to other business areas, as it is a unique landscape with long sales cycles and increased churn. However, it's in a marketer's hands to craft marketing strategies and propel an HR company's success meter. Let's see what you ca…
How to Craft Click-Worthy Content for PPC in 2025
Pay-per-click (PPC) advertising remains one of the most dependable and effective modes of digital marketing. In 2025, as the online landscape continues to evolve, creating engaging and click-worthy PPC content has become more critical than ever. With increase…
Mobile Marketing Market Size to Hit USD 99.18 Billion by 2033 | Straits Research
The global mobile marketing market size was valued at USD 22.19 billion in 2024 and is expected to grow from USD 26.20 billion in 2025 to reach USD 99.18 billion in 2033, growing at a CAGR of 18.1% over the forecast period (2025-2033). The global mobile marke…
Dubai’s VARA issues warning about the risks associated with memecoins
Dubai’s Virtual Assets Regulatory Authority has warned of memecoin risks and high volatility. Compliance with VARA regulations is mandatory for memecoins. VARA may restrict memecoin platforms without notice. Dubai’s Virtual Assets Regulatory Authority (VARA) …
How personalization and privacy are shaping how brands and retailers connect with consumers
Gabriela Cendrzak, content writer, Zeropark, a Commerce Media Tech company In 2025, brands and retailers face a pivotal moment: the end of the generic ads and one-size-fits-all strategies era. Today’s consumers demand personalized, meaningful experiences that…
Edge Marketing Launches “Edge Unscripted” Podcast to Lead Conversations on Marketing Innovation a...
MINNEAPOLIS, March 14, 2025 (GLOBE NEWSWIRE) -- Edge Marketing, Inc., a leading marketing and public relations firm serving the legal, accounting and professional services industries, is delighted to announce the launch of its podcast “Edge Unscripted”—a new …The intersection of finTech adoption, HR competency potential, service innovation, and firm growt...
The adoption of Financial Technology (FinTech), along with the enhancement of Human Resource (HR) competencies, service innovation, and firm growth, plays a crucial role in the development of the banking sector. Despite their importance, obtaining reliable re…
Mastering LinkedIn content marketing: Strategies and examples
B2B brands can’t afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as Read more... The post Mastering LinkedIn content marketing: Strategies and examples appeared first on Sprout …
Marketing Analytics Software Industry Sees $11.82 Billion Opportunity by 2030, Driven by the Grow...
Intel Corporation, Adobe Inc., Salesforce.com Inc., Google LLC, and Microsoft Corporation Lead the Competition Intel Corporation, Adobe Inc., Salesforce.com Inc., Google LLC, and Microsoft Corporation Lead the Competition
Why Generative AI Tools Are the Future of Marketing Creativity
Artificial intelligence (AI) is increasingly becoming a key player in various industries, not least in the realm of marketing. Among the myriad AI applications, generative AI tools have emerged as pivotal in shaping the future of marketing creativity. By usin…
How AI can help to unlock growth through efficiency and effectiveness
'What can AI do to positively impact your business? Hannes Ben, of Locaria, unpacks AAEE – AI and automation for efficiency and effectiveness.In today’s fast-paced digital landscape, integrating Artificial Intelligence (AI) and automation is no longer a luxur…[Latest] Global Artificial Intelligence in Banking Market Size/Share Worth USD 140,940.1 Million ...
[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Artificial Intelligence in Banking Market size & share revenue was valued at approximately USD 18,521.4 Million in 2023 and is e…
To stand out, first avoid the sameness trap
Automation, efficiency metrics, and algorithmic optimization have made it harder for brands to stand out. Alex Turtschan at Mediaplus Group, part of Serviceplan Group, believes the solution lies in two key ingredients: boldness and trust.A growing phenomenon,…
Comparing Magnite (NASDAQ:MGNI) & Similarweb (NYSE:SMWB)
Magnite (NASDAQ:MGNI – Get Free Report) and Similarweb (NYSE:SMWB – Get Free Report) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their profitability, valuation, divid…
