Hold co’s to falter and the rise of transmedia: six predictions for the year ahead
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and reviews his predictions for last year.An expansive wave of change driven by novel AI tech, shifting media consumption, and continued a…
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Hold cos to falter and the rise of transmedia: six predictions for the year ahead
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and reviews his predictions for last year.An expansive wave of change driven by novel AI tech, shifting media consumption, and continued a…
Cogwheel Marketing & Analytics honored to receive 4 Adrian Awards, including Best of Category Adr...
FOR IMMEDIATE RELEASE HSMAI TO HONOR COGWHEEL MARKETING & ANALYTICS WITH 4 AWARDS, INCLUDING BEST OF CATEGORY ADRIAN AWARD FOR INNOVATION AND SEARCH MARKETING STRATEGY Award winners to be celebrated in New York on February 18 McLean, Virginia, 12/09...
The Power of Compound Growth Marketing: A Game-Changer for Businesses - cashcompounds.com
Learn how compound growth marketing can drive exponential business growth by focusing on continuous optimization, customer retention, and data-driven strategies. Discover how small, consistent improvements lead to long-term success with actionable insights an…
Adtech M&As Have Skyrocketed. What Else Is in Store for 2025?
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw …
How publishers are strategizing for a second Trump administration: softer news and more social media
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement.New Mediaocean Report Reveals 2025 Advertising Trends: Generative AI and Automation Lead Marketin...
Insights from nearly 700 marketing professionals underscore consumer and media tech shifts as advertisers prioritize digital channels Insights from nearly 700 marketing professionals underscore consumer and media tech shifts as advertisers prioritize digital …Head-To-Head Analysis: DouYu International (NASDAQ:DOYU) versus Similarweb (NYSE:SMWB)
DouYu International (NASDAQ:DOYU – Get Free Report) and Similarweb (NYSE:SMWB – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institu…
[Latest] Global Core HR Software Market Size/Share Worth USD 23,922 Million by 2033 at a 7.46% CA...
[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Core HR Software Market size & share revenue was valued at approximately USD 10,880 Million in 2023 and is expected to reach USD…
Inuvo Introduces Zip Code-Based Audience Insights and Targeting
IntentKey Empowers Advertisers to Deliver Highly Targeted Campaigns with AI-Driven Insights into Consumer Behavior and Trends Across 40,000+ U.S. Zip Codes IntentKey Empowers Advertisers to Deliver Highly Targeted Campaigns with AI-Driven Insights into Consum…
[Latest] Global Communication Platform as a Service Market Size/Share Worth USD 101.34 Billion by...
[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Communication Platform as a Service Market size & share revenue was valued at approximately USD 8.6 Billion in 2023 and is expec…
How to Craft Click-Worthy Content for PPC in 2025
Pay-per-click (PPC) advertising remains one of the most dependable and effective modes of digital marketing. In 2025, as the online landscape continues to evolve, creating engaging and click-worthy PPC content has become more critical than ever. With increase…The intersection of finTech adoption, HR competency potential, service innovation, and firm growt...
The adoption of Financial Technology (FinTech), along with the enhancement of Human Resource (HR) competencies, service innovation, and firm growth, plays a crucial role in the development of the banking sector. Despite their importance, obtaining reliable re…
The Role of Digital Marketing in Revolutionizing Retail Shopping Experiences
The retail industry has undergone a significant transformation in the last two decades. What was once confined to brick-and-mortar stores has now expanded to a dynamic and fast-paced online ecosystem. At the heart of this transformation lies digital marketin…United States Natural Language Processing (NLP) Market Research 2025: Increasing Demand for AI-Po...
Dublin, Jan. 14, 2025 (GLOBE NEWSWIRE) -- The "United States Natural Language Processing Market, By Region, Competition, Forecast & Opportunities, 2020-2030F" report has been added to ResearchAndMarkets.com's offering.The United States Natural Language Proces…
What Makes A Good Marketer? 8 Key Skills And Tips For Success
Digital marketing is an ever-evolving profession that requires not only practical knowledge but also valuable soft skills. If you are now starting your marketing journey, take a look at the skill requirements that will turn you into an unstoppable lead genera…[Latest] Global HVAC Maintenance Service Market Size/Share Worth USD 1,55,630.9 Million by 2033 a...
[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global HVAC Maintenance Service Market size & share revenue was valued at approximately USD 77,670 Million in 2023 and is expected to r…
How Google AI Studio Can Transform Your Website and Boost Engagement
Running an online business can feel like a constant juggling act—balancing marketing campaigns, content creation, and customer engagement while trying to stay ahead of the competition. If you’ve ever wished for a tool that could lighten the load and help you …
Albertsons’ retail media network rolls out API access and TransUnion partnership
Albertsons is stepping up its retail media strategy. The grocery chain’s advertising arm, Albertsons Media Collective, announced new tools to help brands better measure and compare their commerce ad performance across channels and retailers. One of the tools …
